In 2018, the company entered a new phase of growth by launching its first consumer brand, MUZ TEA<\/strong>, an instant milk tea product line.<\/p>\nThe concept of MUZ TEA was inspired by international travel experiences, where the founders observed that every country has its own unique food and beverage identity. This inspiration led to the development of beverage products tailored to modern consumers in Thailand.<\/p>\n
MUZ TEA products were introduced into major retail channels including discount stores and department stores, and were also showcased at international food exhibitions such as THAIFEX \u2013 Anuga Asia<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span>2018<\/div>
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Herbal Medicine –<\/h4><\/div>Transformation During the Global Pandemic<\/h3><\/div>![](\"https:\/\/oweva.com\/wp-content\/uploads\/2026\/04\/CH3.png\" "\\"CH3\\"")
<\/span><\/div>The COVID-19 pandemic in 2019 marked another significant turning point for the company.<\/p>\n
During this period, the company adapted its business strategy and introduced a new Corporate Identity (CI)<\/strong> along with a redesigned packaging concept for MUZ TEA<\/strong>, enhancing the brand\u2019s visual identity and market positioning.<\/p>\nAt the same time, the company launched a new brand, GERGINN<\/strong>, a ginger-based herbal beverage developed under the concept of Herbal Medicine<\/strong>, promoting daily health and wellness through natural ingredients.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span>2019<\/div>
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Global Market –<\/h4><\/div>2024 \u2013 2025 \u2014 Expanding to the Global Market<\/h3><\/div>![](\"https:\/\/oweva.com\/wp-content\/uploads\/2026\/04\/CH4.png\" "\\"CH4\\"")
<\/span><\/div>Between 2024 and 2025, the company pursued its strategic goal of expanding into international markets by showcasing its brands at major global food and beverage exhibitions.<\/p>\n
These international exhibitions included:<\/p>\n
\n- Gulfood \u2013 Dubai<\/strong><\/li>\n
- FOODEX Japan<\/strong><\/li>\n
- HKTDC Food Expo \u2013 Hong Kong<\/strong><\/li>\n
- SIAL Paris<\/strong><\/li>\n
- CIIE \u2013 China International Import Expo (Shanghai)<\/strong><\/li>\n<\/ul>\n
Participation in these global exhibitions provided opportunities for the company to establish new international partnerships and strengthen its potential for expansion into global markets.<\/p>\n<\/div><\/div><\/div>
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<\/span>2024<\/div>
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Global Market –<\/h4><\/div>2026 \u2014 Partnerships and Market Expansion<\/h3><\/div>![](\"https:\/\/oweva.com\/wp-content\/uploads\/2026\/04\/CH5.png\" "\\"CH5\\"")
<\/span><\/div>In 2026, the company achieved another major milestone by securing exclusive distribution partnerships with major partners in China and Japan<\/strong>.<\/p>\nThese strategic collaborations reflect international market confidence in the company\u2019s products and brands, and mark an important step in expanding the company\u2019s presence in global markets.<\/p>\n
OWEVA CORP will continue to move forward with its expansion strategy, aiming to grow Thai brands sustainably in the international marketplace.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div>
<\/span>2026<\/div>
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